Is it time to for a website redesign?
Even well-designed websites often need to be redesigned every few years or at least evaluated every few months due to rapid changes in technology and current “best practice.”
Google changes its policies every five minutes and websites need to keep pace. Sometimes that means an easy behind-the-scenes upgrade and sometimes it entails a total website redesign.
As a fun and instructive aside, TNW has put together a list of the 7 Web design disasters that drive people crazy. Does your current website break any of these rules? If so, your current website could actually be turning prospective clients away.
At Hang Wire Seattle Website Design, we often recommend migrating older websites into the WordPress platform. Making updates to content is extremely user friendly and does not require a degree in rocket science to figure out how things work. Since WordPress is the most used content management system in the world, you can also count on your website being relevant for years to come.
As an added bonus, WordPress is one of the best, if not the best content management systems when it comes to SEO. What’s the point of designing a beautiful looking website if no one can find it! WordPress makes it easy to optimize your website for search engines and develop an online marketing strategy to help connect with your customers and clients. Your website should be making you more money than it costs you!
Have you taken a look at your site on an iPhone or Android device lately? Back when your website was designed I’m guessing mobile devices weren’t as prevalent as they are now, but that has changed dramatically. Did you know nearly 40% of all internet time is now spent on mobile devices? That’s huge!
All websites built today should have a responsive design, meaning they adapt to whichever device/screen size the user is viewing them on. As you’ve probably guessed, WordPress is very conducive to creating responsive web design templates that look great on all devices.
The average lifespan of a website is about two to three years, at which time changes in technology usually make a refresh well worth the time and expense. If your website is inching past the sell by date, it almost certainly would benefit from a little bit of love and attention.;)
