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We’re often asked, “How can I get my website ranked first on Google?” Although there’s no guarantees with Search Engine Optimization, a key thing to understand is that Google ranks pages, not websites as a whole. To be ranked for a keyword or phrase, you’ll need to determine which page is going to be the page ranking for that keyword.
The first step is determining which page you want to rank for that particular keyword phrase. The next step is to optimize that particular page using all of the tools available to you, i.e. title tags, headings, keyword density, etc. Once you’ve got an awesomely optimized page, it’s time to move on to another page of your site. Each of the pages on your site should be optimized for a different keyword phrase. Optimizing the entire site for the same keyword phrase is not the answer.
Once you have your pages optimized, it’s time to link to them from within your site (and not just from the header or sidebar). You want to create internal links within the content of pages that link to your important optimized pages. It’s also best if the anchor text of your links matches the keyword phrase of the page you’re linking to.
Confused yet? No worries! SEO is constantly evolving and growing. Luckily for you,
Hang Wire Web Design has years of experience helping our clients with search engine optimization, getting results that translate into increased revenue. Let us help you get your business the exposure it deserves. What’s the point of an awesome website if you’re the only one looking at it!